Episode 5

full
Published on:

18th Jun 2025

Saundra Pelletier: Bringing a New Birth Control to Market

Saundra Pelletier has spent her career focused on women’s health, from Big Pharma to nonprofit work around the globe. Then she got the opportunity to lead a startup bringing a new kind of birth control to market: a non-hormonal gel designed to give women more control. In this episode, she shares what it’s like to fight for FDA approval, push for insurance coverage, and rethink what birth control can look like when women are the ones making the decisions.

Note: This episode includes discussion of reproductive health and birth control in an educational context. It is not intended as medical advice. Please consult your healthcare provider for personal recommendations.

“We made an appeal to the FDA that this drug was so safe. The ingredients were food grade. That all of these women were suffering... Why won’t they approve this safe drug?” 

Hear Saundra talk about:

  • The road to launching Phexxi, a non-hormonal birth control gel
  • Why young women embraced the product in ways she didn’t expect
  • Her fight with insurers and the FDA for access and approval
  • The cancer diagnosis that made her mission even more personal
  • How she found her voice as a leader in a male-dominated industry

Mentioned in this episode:

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About the Podcast

Tell Me What It's Like
Everyday people, uncommon experiences
What’s it like to set a world record? To invent a new product? To survive an extremely rare illness?

On Tell Me What It’s Like, host Stacy Raine sits down with people who’ve lived through powerful and uncommon experiences. Each conversation explores how it happened, why it matters, and what it truly felt like to live through it.

About your host

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Stacy Raine

I was 16 when I conducted my first interview. I was a nervous high school kid assigned to interview a WWII veteran. It was an incredibly emotional conversation, and an experience I still think about to this day. I didn’t know it then, but that moment would shape everything that followed.

As a nonprofit communicator and podcast producer, I’ve spent my career thinking about the stories we all have to share. Tell Me What It’s Like unearths the backstory to the small and large moments that changed everything.

One of my biggest beliefs is that sharing stories connects us – as long as we're willing to listen.