Episode 4

April Mitchell: Turning Ideas Into Products

Published on: 11th June, 2025

April Mitchell realized one day that she actually knew the answer to the problem she was having when her kids left their towels on the floor ... she just had to invent it. Since then, she’s created dozens of products, from housewares to toys and games, and learned a lot along the way. In this episode, she shares what it’s like to have a spark of inspiration, go through the invention process, and co-create with her kids to bring her creations to life.

"I was just a mom trying to solve a problem and realized just how many people could benefit from the product."


Hear April talk about:

  • Her journey from her first invention to licensing dozens of products
  • How she researches, prototypes, and pitches her ideas
  • The role of trade shows and LinkedIn in finding licensing partners
  • Creating with her kids and how they test and shape her ideas
  • Co-designing the Clueless board game

Mentioned in this episode and references:

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About the Podcast

Tell Me What It's Like
Everyday People. Defining Moments.
Ever wonder what it really feels like to live through something extraordinary?

On Tell Me What It’s Like, host Stacy Raine talks with people who’ve faced defining moments – from running a world marathon to surviving a rare illness to building something entirely new. Hear the real experiences behind extraordinary choices as they discuss how it happened, what it felt like, and the lessons they learned along the way.

About your host

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Stacy Raine

I was 16 when I conducted my first interview. I was a nervous high school kid assigned to interview a WWII veteran. It was an incredibly emotional conversation, and an experience I still think about to this day. I didn’t know it then, but that moment would shape everything that followed.

As a nonprofit communicator and podcast producer, I’ve spent my career thinking about the stories we all have to share. Tell Me What It’s Like unearths the backstory to the small and large moments that changed everything.

One of my biggest beliefs is that sharing stories connects us – as long as we're willing to listen.