Episode 4

full
Published on:

11th Jun 2025

April Mitchell: Turning Ideas Into Products

April Mitchell realized one day that she actually knew the answer to the problem she was having when her kids left their towels on the floor ... she just had to invent it. Since then, she’s created dozens of products, from housewares to toys and games, and learned a lot along the way. In this episode, she shares what it’s like to have a spark of inspiration, go through the invention process, and co-create with her kids to bring her creations to life.

"I was just a mom trying to solve a problem and realized just how many people could benefit from the product."


Hear April talk about:

  • Her journey from her first invention to licensing dozens of products
  • How she researches, prototypes, and pitches her ideas
  • The role of trade shows and LinkedIn in finding licensing partners
  • Creating with her kids and how they test and shape her ideas
  • Co-designing the Clueless board game

Mentioned in this episode and references:

Support this new show:

  • Follow in your favorite podcast app
  • Leave a rating and review in your app
  • Share on social media and tag @rainemediaco
Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Tell Me What It's Like

About the Podcast

Tell Me What It's Like
Everyday people, uncommon experiences
What’s it like to set a world record? To invent a new product? To survive an extremely rare illness?

On Tell Me What It’s Like, host Stacy Raine sits down with people who’ve lived through powerful and uncommon experiences. Each conversation explores how it happened, why it matters, and what it truly felt like to live through it.

About your host

Profile picture for Stacy Raine

Stacy Raine

I was 16 when I conducted my first interview. I was a nervous high school kid assigned to interview a WWII veteran. It was an incredibly emotional conversation, and an experience I still think about to this day. I didn’t know it then, but that moment would shape everything that followed.

As a nonprofit communicator and podcast producer, I’ve spent my career thinking about the stories we all have to share. Tell Me What It’s Like unearths the backstory to the small and large moments that changed everything.

One of my biggest beliefs is that sharing stories connects us – as long as we're willing to listen.